The Membership Economy Find Your Super Users Master the Forever Transaction and Build Recurring Revenue Robbie Kellman Baxter 0201571839321 Books Download in PDF Epub & Kindle VBT

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In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to

• Turn digital subscriptions into forever sales
• Build an online community your customers will love
• Develop new loyalty programs that really pay off
• Transform freemium users into superusers
• Create a self-generating revenue stream
• Keep memberships and profits growing for years to come

Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.

You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.

Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.

When you join forces with your customers, membership has its rewards―for you, your company, and your continued success.

Robbie Kellman Baxter,The Membership Economy Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue,McGraw-Hill Education,0071839321,Marketing - General,Customer clubs,Customer clubs.,Customer relations,Customer relations.,Marketing,Marketing.,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Consumer Behavior,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Leadership,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,BUSINESS ECONOMICS / Sales Selling / General,BUSINESS ECONOMICS / Strategic Planning,Business Economics/Consumer Behavior - General,Business Economics/Customer Relations,Business Economics/Industries - Retailing,Business Economics/Leadership,Business Economics/Marketing - Research,Business Economics/Sales Selling - General,Business / Economics / Finance,Business studies general,Business/Economics,CORPORATE PLANNING,Consumer Behavior,General,General Adult,How-to/Do-it-yourself,LEADERSHIP IN BUSINESS,Leadership,MARKETING +,Marketing,Marketing - General,Marketing - Research,Marketing.,Non-Fiction,Research,Sales Selling,Strategic Planning,United States,, netflix, ATT, Weight Watchers, prime, salesforce, AARP, membership, loyalty, customer loyalty, rewards program, marketing,,; netflix; AT&T; Weight Watchers; prime; salesforce; AARP; membership; loyalty; customer loyalty; rewards program; marketing,BUSINESS ECONOMICS / Consumer Behavior,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Leadership,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,BUSINESS ECONOMICS / Sales Selling / General,BUSINESS ECONOMICS / Strategic Planning,Business Economics/Consumer Behavior - General,Business Economics/Customer Relations,Business Economics/Industries - Retailing,Business Economics/Leadership,Business Economics/Marketing - Research,Business Economics/Sales Selling - General,Leadership,Marketing - Research,Strategic Planning,Business / Economics / Finance,Corporate Planning,Leadership In Business,Business Economics,Business/Economics,Business studies general

The Membership Economy Find Your Super Users Master the Forever Transaction and Build Recurring Revenue Robbie Kellman Baxter 0201571839321 Books Reviews :

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to

• Turn digital subscriptions into forever sales
• Build an online community your customers will love
• Develop new loyalty programs that really pay off
• Transform freemium users into superusers
• Create a self-generating revenue stream
• Keep memberships and profits growing for years to come

Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.

You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.

Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.

When you join forces with your customers, membership has its rewards―for you, your company, and your continued success.

Robbie Kellman Baxter,The Membership Economy Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue,McGraw-Hill Education,0071839321,Marketing - General,Customer clubs,Customer clubs.,Customer relations,Customer relations.,Marketing,Marketing.,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Consumer Behavior,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Leadership,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,BUSINESS ECONOMICS / Sales Selling / General,BUSINESS ECONOMICS / Strategic Planning,Business Economics/Consumer Behavior - General,Business Economics/Customer Relations,Business Economics/Industries - Retailing,Business Economics/Leadership,Business Economics/Marketing - Research,Business Economics/Sales Selling - General,Business / Economics / Finance,Business studies general,Business/Economics,CORPORATE PLANNING,Consumer Behavior,General,General Adult,How-to/Do-it-yourself,LEADERSHIP IN BUSINESS,Leadership,MARKETING +,Marketing,Marketing - General,Marketing - Research,Marketing.,Non-Fiction,Research,Sales Selling,Strategic Planning,United States,, netflix, ATT, Weight Watchers, prime, salesforce, AARP, membership, loyalty, customer loyalty, rewards program, marketing,,; netflix; AT&T; Weight Watchers; prime; salesforce; AARP; membership; loyalty; customer loyalty; rewards program; marketing,BUSINESS ECONOMICS / Consumer Behavior,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Leadership,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,BUSINESS ECONOMICS / Sales Selling / General,BUSINESS ECONOMICS / Strategic Planning,Business Economics/Consumer Behavior - General,Business Economics/Customer Relations,Business Economics/Industries - Retailing,Business Economics/Leadership,Business Economics/Marketing - Research,Business Economics/Sales Selling - General,Leadership,Marketing - Research,Strategic Planning,Business / Economics / Finance,Corporate Planning,Leadership In Business,Business Economics,Business/Economics,Business studies general

The Membership Economy Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue [Robbie Kellman Baxter] on . In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models

 

Product details Hardcover 272 pages Publisher McGraw-Hill Education; 1 edition (March 17, 2015) Language English ISBN-10 0071839321

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