Killing Giants 10 Strategies to Topple the Goliath in Your Industry Stephen Denny Books Free Books UVK

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Free Books Online to Read Killing Giants 10 Strategies to Topple the Goliath in Your Industry Stephen Denny Books JAB

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Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes.

During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries—from software to cosmetics to aviation—for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad.

From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, Killing Giants is The Art of War for a new era.

Stephen Denny,Killing Giants 10 Strategies to Topple the Goliath in Your Industry,Portfolio,1591846277,Marketing - General,Strategic Planning,BUSINESS ECONOMICS / Entrepreneurship,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Personal Success,BUSINESS ECONOMICS / Strategic Planning,Business Economics,Business Economics/Corporate Business History - General,Business Economics/Marketing - General,Business / Economics / Finance,Business/Economics,CORPORATIONS,Corporate Business History - General,EXECUTIVE MANAGEMENT,GENERAL,General Adult,MARKETING MANAGEMENT,Non-Fiction,Sales marketing,United States,business books; business; self help books; motivational books; time management; organizational behavior; motivation; management; career; business management; marketing; sales; innovation; economics; entrepreneurship; leadership; self help; strategy; branding; money; business plan; organization; self improvement books; self development books; motivational books for women; personal growth books; motivational books for men; self growth books; adveritising; entrepreneur; work; startup; startups; technology; customer service,business;entrepreneur;business books;startup;strategy;branding;self help;creativity;economics;advertising;communication;psychology;money;motivation;organization;business plan;venture capital;economy;time management;motivational books;self help books;confidence;organizational behavior;community;behavior;psychology books;traction;digital marketing;behavioral economics;entrepreneur books;marketing books;graduation gifts;self improvement books;how to start a business;success;self development books,BUSINESS ECONOMICS / Entrepreneurship,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Personal Success,BUSINESS ECONOMICS / Strategic Planning,Business Economics/Corporate Business History - General,Business Economics/Marketing - General,Corporate Business History - General,Business / Economics / Finance,Executive Management,Marketing Management,Business Economics,Business/Economics,Sales marketing

Killing Giants 10 Strategies to Topple the Goliath in Your Industry Stephen Denny Books Reviews :

Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes.

During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries—from software to cosmetics to aviation—for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad.

From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, Killing Giants is The Art of War for a new era.

Stephen Denny,Killing Giants 10 Strategies to Topple the Goliath in Your Industry,Portfolio,1591846277,Marketing - General,Strategic Planning,BUSINESS ECONOMICS / Entrepreneurship,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Personal Success,BUSINESS ECONOMICS / Strategic Planning,Business Economics,Business Economics/Corporate Business History - General,Business Economics/Marketing - General,Business / Economics / Finance,Business/Economics,CORPORATIONS,Corporate Business History - General,EXECUTIVE MANAGEMENT,GENERAL,General Adult,MARKETING MANAGEMENT,Non-Fiction,Sales marketing,United States,business books; business; self help books; motivational books; time management; organizational behavior; motivation; management; career; business management; marketing; sales; innovation; economics; entrepreneurship; leadership; self help; strategy; branding; money; business plan; organization; self improvement books; self development books; motivational books for women; personal growth books; motivational books for men; self growth books; adveritising; entrepreneur; work; startup; startups; technology; customer service,business;entrepreneur;business books;startup;strategy;branding;self help;creativity;economics;advertising;communication;psychology;money;motivation;organization;business plan;venture capital;economy;time management;motivational books;self help books;confidence;organizational behavior;community;behavior;psychology books;traction;digital marketing;behavioral economics;entrepreneur books;marketing books;graduation gifts;self improvement books;how to start a business;success;self development books,BUSINESS ECONOMICS / Entrepreneurship,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Personal Success,BUSINESS ECONOMICS / Strategic Planning,Business Economics/Corporate Business History - General,Business Economics/Marketing - General,Corporate Business History - General,Business / Economics / Finance,Executive Management,Marketing Management,Business Economics,Business/Economics,Sales marketing

Killing Giants 10 Strategies to Topple the Goliath in Your Industry (9781591846277) Stephen Denny Books

 

Product details Paperback 256 pages Publisher Portfolio; Updated edition (May 28, 2013) Language English ISBN-10 9781591846277

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